The Top 6 Points To Remember When You're Doing Keywords Optimization

Keywords are hot words you can use to promote your site through search engine optimization or SEO. Most sites place keywords in their META tags which can only be seen from the source code of their site's HTML. The reason why people put keywords is to make their site searchable for business. This is because a majority of Internet surfers shop online.

However, getting good keywords that give the site more exposure is pretty hard to find. With the right tools, research and application, keywords can save you a lot of time so that you can do other Internet marketing strategies.

These are the Top 6 points you need to remember when you're doing keyword optimization:

- Find your keywords

Get a keyword research tool such as GoodKeywords or WordTracker. These softwares can generate you certain keywords that people type in to search for products similar to yours.

- Single Keywords

Single Keywords do not have that much luck with the search engines, because people want to narrow their research by putting in two or more keywords to go along with it. For example, instead of just setting your site for the word 'health', you can set your site for the words 'health cure osteoporosis'.

- Summarise Your Site

Find keywords that summarise your site. If your site is about Middle Eastern cooking, you can use keywords like 'meditteranean cuisine' and so on.

- Heading

Make sure that the keywords are located at the heading of your website. This is to let your customers know what you're offering to them and giving it to them straight. The heading is also featured in search engines when they're looking for your site, so these keywords in your heading play a small part in helping your site to be found.

- Similarities and Spelling

Search for similarities or double meanings in your keywords that people also type in to search for your product. For example if people are looking for the Portable Playstation, you can also include in the abbreviation PSP.

A lot of people have spelling errors when they type certain keywords online. What you should do is doing some trial and error on certain keywords you feel people normally mis-spell and add it on to your site.

- Placement of Your Keywords

Place your keywords at least 3-4 times in your website. Preferably, one in the introduction, two in the body copy and the last one is in the conclusion of the site. The reason why you should do this, is because search engines like it when your keywords are being repeated, confirming the relevancy of the site with that keyword phrase. However do not repeat them too much or else the content in your site will look unprofessional.

Overall, these search engine optimization strategies are very easy to implement due to logical sense with a couple of research factors involved. Keyword optimization is one strategy, once implemented cannot take place immediately. Be patient and give it some time for the search engines to find your site.

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How To Choose A Profitable Domain Name

Choosing a domain name for your website is a very important decision, and should not be taken lightly. A bad choice of name could seriously affect the potential profitability of your online business, and prevent it achieving as much success as it should do.

There are many factors you should consider when selecting a domain name.

Firstly, you should try and include your main keyword(s) in your name if at all possible. This will help your site in terms of search engine rankings, because search engines generally rank websites slightly higher if they include their main keyword(s) in their domain name.

In saying that though, ideally it should be relatively short and easy to remember. This is fairly obvious, but is a mistake that a lot of webmasters make. I always prefer names without any dashes or numbers in, as this increases the risk of people mistyping your address into their browsers, and try to keep them as short and as memorable as possible.

Sometimes though it's just not possible or desirable to include your keywords in your domain name. For example, your main keyword terms or phrases could be two or three words long, and if they're long words as well, then any available domain name you find that contains these keywords may simply be too long. Also, you may decide that any domain name containing your main keywords would be too generic and unmemorable, so in this instance you would probably have more success trying to brand yourself, and creating a unique, distinctive domain name, that sets you apart from your competition.

Indeed a lot of major companies now prefer to brand themselves with a memorable domain name, and don't include any keywords at all in their name. You only have to look at some of the biggest companies online to see evidence of this. A lot of offline companies also do this when building an online presence, by simply using their offline company name as their domain name.

One other thing to consider is that you should not use a trademarked name in your own domain name. This is again fairly obvious, but can be a serious problem. You should double-check before you choose a domain name as you could potentially face legal action in the future when the company who owns the trademarked name finds out about your site. At the very least they could demand that you give up the right to the domain name, which could be catastrophic to your business if you have to suddenly drop your name and go for a completely new one.

Finally, whatever name you choose, I recommend, if at all possible, to choose a name with the suffix .com. This will instantly give your website increased credibility, as people still refer to online businesses as dot-coms, even those people that have never used the internet. Also I know from personal experience that when I browse various websites I will always give more credence to a website ending in .com, than one ending in .info or .biz, for example.

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